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Every business wants to keep its “best and brightest” employees, as well as attract new talent to fill openings that develop as the business grows. These two goals are often compatible: when a business supports its established superstars, it creates a “brand” recognized for identifying and developing top talent, making it more likely to attract outstanding candidates when it announces a job opening.

To recruit and retain marketing and sales superstars, consider the following tips:

  • Identify your “most valuable players” and figure out what they need to be happy. Often, keeping top talent is not about raising the salary figure or commissions percentage – although these forms of compensation should be competitive for your industry. Instead, consider offering better benefits packages, promotions, flexible scheduling, and nontraditional benefits.
  • Recognize your top talent and give credit where it’s due. Organizations that take a proactive approach to recognizing employee achievements foster a sense of teamwork, support, and friendly competition that encourages all employees to push their results to the next level.
  • Focus on employee satisfaction to boost productivity. Happy employees are motivated employees. Their motivation spurs greater productivity, helping you meet your daily business goals while also representing your brand image in a positive manner. Talk to employees to determine what workplace improvements – more communication, mentorship programs, etc. – would improve their daily efforts.
  • Tap into your top performers’ professional networks. Superstars in any field tend to find one another, making your top employees a great resource for finding “rising stars” to add to your team. Ask your key staff members for recommendations when a job opens up.
  • Talk to your staffing partner. Your staffing firm specializes not only in recruiting new talent, but in helping companies like yours keep the top talent they already have. Your staffing partner also has access to top performers in other companies who may not be actively looking for a new job, but who will take the right position if it becomes available. Let your staffing partner know that you want to tap into this “passive-job-seeker” market with competitive offers and strategic staffing.

The experienced staffing partners at SMR Group Ltd. can help you keep the sales superstars you have while also recruiting the top talent you need. Contact us today to learn more!


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