It’s no secret that the quality of the talent in your organization can make a significant impact on business results – and your bottom line. But how can you attract and keep the best people? When you’re talking about professionals who can go anywhere, what steps can you take to make your company the most attractive?

Put Your Company’s Best Foot Forward

Why would someone want to work for your company? Challenging projects, potential for long-term growth? Outstanding pay and benefits? A culture of innovation? Think about why you enjoy working there or what you would change. Share these positive thoughts with candidates or employees so that they will be eager to come to or stay with your company.

Focus On The Candidate (Or Employee)

Write job descriptions to the ideal candidate not about the ideal candidate. When you are filling a position, keep your target candidate in mind. But don’t just describe what you are looking for, write job postings that speak directly to them.

Don’t say, “Endocrinology sales specialist with five years experience.” Say, “Help doctors heal people and save lives by educating them on our products. Make a real difference in the lives of people, while building professional and financial success.”

The first sounds like one of your demands for the position. The second has the “what’s in it for me” factor that you must provide to attract top talent.

Don’t Hesitate To Make The Offer

When you have identified the right person, don’t waste too much time running him through a corporate gauntlet. Top performers frequently have multiple offers to choose from so make the offer quickly and make it attractive.

Similarly, if you identify an employee that you would like to mentor for management, don’t drag your feet. If they are unchallenged, they will look elsewhere and you will miss your opportunity. Make identifying outstanding employees a priority for all managers and executives.

Want to learn more about hiring and retention strategies that yield the best possible results? Contact SMR Group Ltd, our experienced recruiters specialize in identifying and attracting top sales and marketing professionals. Contact us today to get started.