Posted

2015 is shaping up to be a productive year in the medical, biotech, and pharmaceutical industries – which means a need for new talent across the board, especially in sales and marketing positions. Here’s how to plan ahead to recruit the best people for these positions:

  1. Develop solid job profiles. The medical device, pharmaceutical, and biotech industries face unique opportunities and challenges in the marketplace. Do your job descriptions for sales and marketing staff reflect the specific skills and capabilities needed to meet these challenges? Use annual performance reviews of existing staff and discussions with staff and managers to develop job profiles that seek not only top sales and marketing staff, but staff who can thrive in your specific industry.
  2. Ask for the ideal candidate, not the sale. Use job descriptions to seek the ideal candidate for the open position and for your organization. Avoid the usual “work for us; we’re the greatest!” approach many companies take. When seeking sales candidates, allow them to sell their skills and abilities to your organization: you’ll get the chance to evaluate their selling and marketing skills while clarifying exactly who is best suited to thrive in your company culture.
  3. Team up with a recruiter who specializes in your field and geographic area. A recruiter who specializes in placing sales and marketing staff in the pharmaceutical, biotech, and medical industries is a must – but so is a recruiter who knows your local industry, culture, and competition. As the economy heats up, so will competition for the best sales and marketing staff. An experienced recruiter will know how to find “passive” candidates – those sales and marketing superstars who are already employed, but who will consider a new position if the right circumstances arise. Offer these candidates the circumstances they’re looking for by teaming up with a recruiter who knows how to find them.
  4. Streamline the hiring process. Your recruiter can handle many of the early stages of the candidate selection process, including resume screening and reference checks. This means a better-quality candidate pool, increasing the chances of a better hire. Keep in touch with your recruiter and offer regular feedback on recommended candidates. The more information your recruiter has, the more effective they can be.

At SMR Group, our experienced recruiters can help you find the people you need to supercharge sales and marketing efforts in the pharmaceutical, biotech, and medical industries. Contact us today to learn more.


Leave a Reply

Your email address will not be published. Required fields are marked *