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Biotechnology is a rapidly growing field, and the medical advances made by biotech companies are changing lives every year. The marketing departments of major biotech companies are often thriving workplaces in which to build a career.

Whether you’ve worked in marketing in a related industry before or you’re considering a move into the biotech field, you can stand out among other job candidates vying for these positions. Here’s how:

Understand the challenges of the job.

Marketing offers a common set of challenges in any field. In the biotech industry, however, certain challenges rise to the top of the list. Complex regulations may place demands on marketing campaigns that less-regulated industries don’t face. When you’re offering a highly specialized product, knowing your audiences is also key: What does your audience know, and how do you speak to them?

Think back over your marketing career and education. Choose two or three specific accomplishments that demonstrate that you understand the challenges of the role and that you’ve risen to meet them in the past. Make these accomplishments the cornerstone of your application materials.

Develop a presence on LinkedIn.

LinkedIn, the only social networking site geared specifically toward professional connections, gives you three excellent opportunities when you’re looking for a marketing job. First, participating on LinkedIn automatically expands your professional network by connecting you to other marketing professionals in the biotech field. Second, it gives you a space in which to build your online portfolio and show off your best work – and it’s a space already designed and intended for recruiters and employers to search for marketing talent. Finally, LinkedIn operates as your personal online address book by automatically sorting and organizing your contacts.

Work with a recruiter.

Choose a staffing firm that specializes in placing marketing talent in the biotech industry. You’ll be partnering with a recruiter who knows what biotech employers are looking for. Your recruiter can also give you the “inside scoop” on specific job postings and recommend you directly for those that offer the best fit with your work approach and career goals.

At SMR Group Ltd, our recruiters specialize in matching marketing professionals to great employers in the biotech industry. Contact us today to learn more.


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