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As the only social networking site focused solely on the professional world, LinkedIn offers potential connections with 150 million professionals worldwide. To get the most out of your LinkedIn network and profile, you’ll need to invest time and effort into building a strong network. But even a little time spent online can pay off in a big way.

Here are five ways to improve the strength and quality of your LinkedIn network:

Keep your own profile updated.

You attract higher-quality attention from more engaged LinkedIn users when you keep your own profile updated. You also show up in other people’s newsfeeds more often, helping you stay “top-of-mind” and building relationships—with no more effort than the average Facebook post or tweet. Share recent accomplishments, industry news and more to position yourself as an active, engaged professional others want to know.

Seek quality, not quantity.

Adding everyone with a promising job title will only make it more difficult for you to build solid connections that pay off. Instead, read other people’s profiles to determine whether they’ve followed a similar career path, share your interests or offer other ways for you to relate and connect.

Take advantage of your alumni status.

LinkedIn’s “alumni” search feature allows you to look for people who attended the same schools you did, and its ability to focus on specific geographic areas helps you find people who live in the cities in which you’d like to work. An alumni connection can be a great way to “get the ball rolling” when talking to someone unfamiliar to you.

Use LinkedIn Groups.

Groups on LinkedIn are message boards or forums where you can post topics, share your expertise on others’ posts and get to know similar professionals while demonstrating your best skills and knowledge. The knowledge you can gain from Groups can help your career, and the connections you make can boost your job search or help you plan your next career step.

Connect with your recruiter, too.

At SMR Group Ltd, our recruiters connect talented sales and marketing professionals with some of the best employers in the biotech, medical device and pharmaceutical industries. Contact us today to learn more.


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