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2017 is halfway over, which means it’s a great time to review your sales and marketing goals. A mid-year check allows you to evaluate your progress so far, and help your department identify the best place to focus to ensure 2017 ends strong.

How to Evaluate Your Sales and Marketing Progress

Evaluation helps your company end ineffective sales and marketing strategies and focus on effective ones. To check your progress and find the information you need to move forward effectively, employ these methods:

Consider sales and marketing data together.

The final goal of most marketing campaigns is to raise sales and profits. Consequently, considering how sales and marketing are doing together is essential to understanding where efforts are paying off—and where reevaluation is needed.

Ask your customers.

A simple questionnaire sent to longstanding clients or customers in your target audience can help you gauge the effectiveness of various sales and marketing techniques or the impact a marketing campaign has on customer perceptions.

Evaluate goal progress individually.

Look at your department’s progress toward each of its 2017 goals. Side-by-side comparison of progress on individual goals can help you see where you may be falling behind. The comparison may also reveal where goals support one another, where effort is unnecessarily duplicated or where failure to progress on one goal is hindering others.

Compare yourself to your competitors.

How are other organizations handling sales and marketing? Compare similar strategies in terms of frequency, quality, content and response to learn about competitors’ best practices—and avoid their mistakes.

In addition, a focus on strong hiring can help your organization meet its 2017 goals.

Need a Boost? Improve Your Hiring

To ensure you hit your end-of-year goals, connect with a recruiter who specializes in placing sales and marketing talent in your industry. Your recruiter will help ensure your upcoming hires fit with your team’s culture of success and they have what it takes to succeed in your organization.

The experienced recruiters at SMR Group Ltd specialize in connecting our clients in the pharmaceutical, biotech and medical device industries with the best sales and marketing talent available. Contact us today to learn more.


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