With the economy at full strength, companies in a range of industries are feeling the competitive heat. For sales and marketing teams, this means it’s time to improve their game – or get left in the dust.

Here are five ways to improve the performance of your marketing and sales teams in a competitive environment.

Build your employment brand.

To find the right people to supercharge your team, you need more than just specific sales or marketing skills. You also need professionals whose approach to work and overall vision meshes well with your team’s culture of success. To attract these candidates, build and share an employment brand that communicates what your team is all about.

Hold your teams accountable.

The simple act of seeking accountability daily can have a profound effect on your team’s productivity. Start with simply asking everyone to check in about half an hour before the end of the workday, naming one concrete task or goal they completed that day. Simply knowing they must tell someone what they accomplished will give them additional momentum to “get it done.”

Shorten time to hire.

In a highly competitive hiring environment, every day eaten by the hiring process raises the risk that a top candidate will join a competing company. Build a staffing strategy that makes your hiring process more efficient to keep top candidates engaged – and increase the chances to adding them to your existing team.

Get competitive on compensation.

Not all companies can outspend their competitors for the best sales and marketing talent, but any company can offer a competitive compensation package that mixes salary and benefits in a way that supports outstanding work. Gather information on compensation in your industry and use it to create a package that ensures sales and marketing staff can focus on their work.

Call in help.

To find the people you need, don’t hesitate to contact a recruiter who specializes in placing marketing and sales professionals in your industry. Your staffing partner can help you find candidates who will thrive in your unique internal culture.

At SMR Group Ltd, our recruiters love helping sales and marketing teams thrive. That’s why we focus on connecting employers in the biotech, medical device and pharmaceutical industries.