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One trait top performers share is an intrinsic drive to improve and grow within their careers. As a result, these candidates tend to look for employers who offer opportunities to do just that.

Great employers, in turn, demonstrate their promise to top candidates by investing in employees’ careers, helping them earn promotions and step into leadership positions. Here’s how to provide the opportunities your best talent needs, so they don’t seek advancement elsewhere.

  1. Make it easy to learn.

Providing access to continuing education tools and resources is a simple way to encourage learning on your teams and to demonstrate your commitment to employee growth. Options include maintaining a library of books and tools, making it easy to schedule time to attend classes or seminars, or even offering to pay part or all of an employee’s tuition or other educational expenses for classes related to their work and advancement.  

  1. Set goals together.

Many top employees become restless when there is no clear path to their next career goal. To give your most ambitious team members the goalposts they need, use their annual performance review to set goals together. Talk about what the employee would like to accomplish next, then provide specific, measurable, and realistic methods for achieving that next step.

  1. Place learning front and center in your employment brand.

As you adopt methods for employees to learn and advance more easily, start sharing their success stories as part of your company’s employment brand. Encourage sales and marketing team members to talk about the classes or events they attend, share what they learn, and promote their recent successes via your company’s blog, website or social media. Candidates who share a commitment to self-driven learning will be more likely to see your company as a place they can thrive – and those who are less interested in their own advancement will self-select out of your candidate pool.

The recruiters at SMR Group specialize in helping our clients in the biotech, medical device and pharmaceutical industries find and keep the sales and marketing talent they need. To learn more, contact us today.


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