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Every marketing professional lists the skills they believe are most relevant to the job on their resume. But which skills stand out to employers and set those candidates’ resumes apart from the rest of the stack?

Here are the skills most likely to help a marketing professional impress hiring managers and recruiters:

Digital Skills

Whether your experience lies in social media advertising, UX design, video editing or CMS use, digital skills are a must for every marketer. Marketing teams use tech tools to execute a broad range of tasks within a marketing campaign, from idea generation to developing the final product shown to audiences. Hone your skills in a technological or digital area and make sure they stand out on your resume.

Analytical Thinking

Since tools like artificial intelligence and machine learning have made it easier than ever to gather and analyze vast amounts of data, marketing professionals with strong analytical thinking skills now have the information they need to make highly complex and informed decisions.

Demonstrate your skill in this area by describing accomplishments that relate directly to analytical thinking. These may include tasks like analyzing survey or demographic data, applying strategies to target marketing projects, conducting research or calculating appropriate pricing structures.

Communication

Strong communication skills are a must for marketers, who often bridge the gap between their company’s highly technical knowledge and their customers’ everyday understanding of their own problems and needs.

Your resume can do double duty here by underscoring your communication skills and serving as an example of your ability to communicate effectively in both a written and visual format. Take the time to make your resume easy and fun to read, and you’ll score points in both categories.

Teamwork

Marketers regularly work with others to help bring their ideas to fruition. Demonstrate your teamwork abilities by describing them on your resume and seeking help from outside sources like recruiting firms when you need a boost.

At SMR Group, our recruiters help marketing and sales professionals connect to some of the best jobs and employers in the biotech, medical device and pharmaceutical industries. Contact us today to learn more.


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