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Marketing candidates have a keen sense of what marketing looks like – including a business’s employment branding. They want to see communications from potential employers done well, because good communication indicates a strong team that will support top candidates’ efforts.

Writing a compelling job description for marketing candidates, then, requires thought and preparation. Here’s how to start:

Understand the job’s requirements.

Few things drive away top marketing candidates like the discovery that the job described in the posting isn’t the one they’ll need to do day to day. Update job descriptions before using them as the basis of a job posting. Create a description that provides an accurate reflection of “a day in the life” on this job.

Note opportunities for advancement.

Top candidates in every field are driven to learn, grow and advance in their careers, and marketing professionals are no exception. To attract top talent, make sure that job descriptions clarify which opportunities for growth are available.

For instance, if a position is frequently vacated by the worker’s promotion to a higher level of responsibility, note this in the description. If the company supports professional development by refunding conference fees or offering a tuition allowance, list this as well.

Help the company’s culture and values shine.

Marketing candidates are looking for the right company, just as companies are looking for the right candidate. Job descriptions that give no insight into the company’s culture and values are quickly forgotten by candidates seeking a sense of purpose or connection.

Frame the job posting in a way that helps communicate the highlights of the company’s culture and values. The tone of the writing, for example, can help convey the general tone of the culture – warm, humorous, or serious. Mentioning the company’s values can help candidates determine whether their own values align with the employer’s.

Seek guidance and support.

Don’t hesitate to ask your recruiter to review your job postings or to help you create new ones. Recruiters specialize in building connections with marketing professionals, so they can help you communicate more clearly with the audience of candidates you want.

At SMR Group, our recruiters specialize in connecting biotech, pharmaceutical and medical device companies to some of the best marketing and sales talent available in the industry. To learn more, contact us today.


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