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Marketing is a fast-paced profession that always offers something new to learn. It’s why marketers love their work – but it can also pose challenges for keeping up with information. LinkedIn groups for marketers allow these professionals to do double duty, learning new things while also cultivating their professional networks by sharing their own hard-won… Read more »

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No matter where you are in your biotech marketing career, it’s never too early or too late to think about ways to advance. Career development and growth is a process, not an event – it takes time, effort and strategy. Use these tactics to start moving your marketing career forward today. Cultivate a Portfolio Keeping… Read more »

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The way pharmaceutical reps sell to physicians has changed significantly in recent years, and standing out among a sea of other reps isn’t as easy as it once was. If you are a pharmaceutical rep – or if you manage them – these the four essential fundamentals you should know to stand out and make… Read more »

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We’ve talked about certifications that can help move sales staff forward – but should your company take the lead on providing these opportunities to your sales staff? Here’s why putting certification options in front of your teams can be one of the best decisions you ever made: It raises the bar. Making certification opportunities visible… Read more »

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You know you love marketing – or that marketing looks like a natural fit for your passions. But “marketing” is a huge field, encompassing every conceivable product or service and many that are only just being invented. Where do you head next? If you’re asking this question, pharmaceutical marketing might be the right place for… Read more »

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When thinking about the battle for talent in today’s market, most hiring managers focus on the recruitment process. However, long-term recruitment is directly impacted by your ability to retain top talent. Here are some of the most common reasons top talent quit and what you can do to stop it. Their Boss Almost everyone has… Read more »

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Congratulations! You’ve landed a medical sales interview. You’ve got just a few days to polish your presentation and prepare to talk to the hiring manager who will play a significant role in deciding whether to offer you the job. No pressure, right? There doesn’t have to be. Here are seven last-minute tips to help you… Read more »

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Time management is many managers’ number-one concern. There are always more tasks on the to-do list than hours in the workday to do them. Yet all the gadgets and gimmicks in the world won’t help unless you understand why and how they’re meant to work. Here are four time-management strategies to help you take control… Read more »

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When hiring is difficult, you’re not finding the right candidates or the ideal candidates keep dropping out of your process before you can make an offer, it’s tempting to reach out to a recruiter. And that’s a good idea. But having a recruiter on your side is only the first step. To get the most… Read more »

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Biotech is a fast-moving field, which means technical knowledge quickly becomes obsolete – while the right set of soft skills can rocket you to the top of your sales or marketing career. Here are five soft skills biotech companies crave in their sales and marketing professionals and how to demonstrate them in your application. Curiosity… Read more »