The SMR Group Blog
With the economy at full strength, companies in a range of industries are feeling the competitive heat. For sales and marketing teams, this means it’s time to improve their game – or get left in the dust. Here are five ways to improve the performance of your marketing and sales teams in a competitive environment…. Read more »
Sales professionals thrive when they have a strong, reliable sales process that allows them to rely on productive habits while also adapting to the changing circumstances in each unique sales call or appointment. Without a strong sales process, your career in sales may suffer. If your productivity is dropping or your career doesn’t reflect the… Read more »
Biotech marketing is one of the most exciting and fast-paced fields available today, and marketing teams need good leaders who can help their companies stay competitive. While good managers are often good leaders, management and leadership aren’t identical skill sets. Seven Traits to Look for in Biotech Marketing Leaders Listening The best leaders put listening… Read more »
Nearly all managers understand their team’s daily tasks, see how those tasks affect a larger goal, and can explain which team members are best suited to which items on the to-do list. The greatest managers set themselves apart from the rest by cultivating skills that help them become effective leaders, as well as good managers…. Read more »
When you consider a job offer – or better yet, compare two competing job offers – it’s tempting to look at the salary offering and make a quick decision. If you limit your evaluation to salary, however, you may be missing out. In addition to salary, consider these factors when determining whether the overall compensation… Read more »
Sometimes, hitting a goal is as simple as making SMARTer choices. SMART is a powerful goal-setting tool that can help marketing professionals stay on track and accomplish what they set out to do. The acronym stands for five traits of good goals: Specific, Measurable, Achievable, Realistic, and Time-Oriented. Here’s how to get SMART about your… Read more »
Both recent college graduates in sales and marketing and seasoned professionals in these fields know that marketing and sales are about telling stories, making connections, and supporting customers’ needs and vision. But what are the best industries in which to apply these skills? Three Hot Industries for Sales and Marketing Professionals to Work In: Pharmaceuticals… Read more »
If you struggle to find talented biotech sales reps for your organization, it’s easy to blame the market. However, there are a host of talented people in the market who are making an impact every day. So why can’t you find them? The problem could be your recruiting methods. Waiting to start a search until… Read more »
Think about the salespeople on your team who receive the most attention. In all likelihood, you spend the most time with those who are struggling. However, top performers can easily become complacent and even dissatisfied if they stop feeling motivated. Use these tips to inspire and motivate your top salespeople to continue to perform. Provide… Read more »
The healthcare field is full of mergers, as companies seek to maintain or increase their competitive edge by acquiring or partnering with former competitors. For staff at these companies, however, news of a merger can be nerve-racking. What will happen to your job, your team or the culture you’ve grown to love? A merger means… Read more »