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Develop a Medical Marketing Elevator Pitch That Will Land You the Job Medical marketing remains one of the most exciting and fastest-growing fields for marketing professionals. A strong “elevator pitch” not only shows off your marketing skills, it gives you the opportunity to think about what matters most to you and to distill it to… Read more »

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Are Your Sales and Marketing Goals Too Safe? Setting marketing and sales goals is a tricky business. On the one hand, you want goals that encourage hard work and help your company grow over each week, month and year. On the other, set goals too high or low, and your sales and marketing staff grow… Read more »

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Many biotech sales candidates are outstanding salespeople with a passion for the engaging, fast-moving biotech field. General questions like “Tell us about yourself” or “When have you failed?” don’t always dig into the strengths and passions that drew these professionals to the field in the first place. Here are five questions to add to a… Read more »

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Some sales skills never go out of style. Others increase or decrease in demand as companies respond to changing trends in sales and marketing. While information gathering, listening and critical thinking will always be in high demand, here are some of the emerging sales skills employers are looking for in 2018: Relationship Building In an… Read more »

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The new year is here, and the ever-changing demands of the marketing field mean certain traits are in high demand among marketing professionals. Here are eight traits companies will be looking for in their top marketing talent and how to cultivate them: Observation Top marketing professionals are keenly observant. They enjoy watching people and market… Read more »

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Done correctly, your annual performance assessments provide an unparalleled opportunity – not only to assess and motivate your current staff, but also to understand the traits that enable your top performers to excel, to cultivate those traits among existing staff and to secure them in new hires. Here are six tips for conducting more effective… Read more »

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Biotechnology, or “biotech,” focuses on the creation of pharmaceuticals and other medical products through the use of biological agents. The industry has been the site of several breakthroughs in pharmaceutical therapies in recent years, some of which have been astoundingly successful in treating previously hard-to-address autoimmune diseases. If you’re poised to launch your career in… Read more »

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In this final segment of our strategic planning miniseries, we’ll look at how to execute the strategic staffing plan you’ve developed, based on the needs you’ve identified in the coming year. Here’s how to launch your plan and hit the ground running in 2018. Get a head start. Before 2018 arrives, identify tasks you can… Read more »

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In the second installment of our three-part mini-series on crafting your 2018 sales and marketing staffing plan, we’ll examine what to do with the results of the audit we covered in part one. Here’s how to put that data to use. Plan Development: Getting Started Start with a copy of your 2017 staffing plan, as… Read more »

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Interviewing can be a nerve-wracking process, and the stress can be exacerbated by the fact you’re trying very hard not to make a mistake that costs you a job offer. Here are some of the “small mistakes” that can easily add up to another candidate getting the offer – and how to focus your energy… Read more »