Want to Hit Your Marketing Goals? Then Think SMART!

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Sometimes, hitting a goal is as simple as making SMARTer choices. SMART is a powerful goal-setting tool that can help marketing professionals stay on track and accomplish what they set out to do. The acronym stands for five traits of good goals: Specific, Measurable, Achievable, Realistic, and Time-Oriented. Here’s how to get SMART about your… Read more »

Hot Industries With the Best Sales and Marketing Jobs

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Both recent college graduates in sales and marketing and seasoned professionals in these fields know that marketing and sales are about telling stories, making connections, and supporting customers’ needs and vision. But what are the best industries in which to apply these skills? Three Hot Industries for Sales and Marketing Professionals to Work In: Pharmaceuticals… Read more »

Impending Merger at Your Company? Don’t Just Survive – Thrive!

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The healthcare field is full of mergers, as companies seek to maintain or increase their competitive edge by acquiring or partnering with former competitors. For staff at these companies, however, news of a merger can be nerve-racking. What will happen to your job, your team or the culture you’ve grown to love? A merger means… Read more »

6 Hard-Hitting Questions to Expect in Your Next Medical Sales Job Interview

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The key to a great medical sales job interview is preparation. The more work you put in before your interview, the more confident you’ll be when you’re in the hot seat. If you’re preparing for a med sales interview, here are six questions you can expect to be asked, with some advice on how to… Read more »

5 LinkedIn Groups Marketing Professionals Should Join

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Marketing is a fast-paced profession that always offers something new to learn. It’s why marketers love their work – but it can also pose challenges for keeping up with information. LinkedIn groups for marketers allow these professionals to do double duty, learning new things while also cultivating their professional networks by sharing their own hard-won… Read more »

Want to Advance in Biotech Marketing? Here’s What to Do

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No matter where you are in your biotech marketing career, it’s never too early or too late to think about ways to advance. Career development and growth is a process, not an event – it takes time, effort and strategy. Use these tactics to start moving your marketing career forward today. Cultivate a Portfolio Keeping… Read more »

Want to Be a Great Pharmaceutical Sales Rep? 4 Essential Fundamentals to Master

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The way pharmaceutical reps sell to physicians has changed significantly in recent years, and standing out among a sea of other reps isn’t as easy as it once was. If you are a pharmaceutical rep – or if you manage them – these the four essential fundamentals you should know to stand out and make… Read more »

5 Soft Skills Biotech Companies Are Looking for and How to Show You Have Them

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Biotech is a fast-moving field, which means technical knowledge quickly becomes obsolete – while the right set of soft skills can rocket you to the top of your sales or marketing career. Here are five soft skills biotech companies crave in their sales and marketing professionals and how to demonstrate them in your application. Curiosity… Read more »

6 Marketing Strategies to Apply to Your Marketing Job Search

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Marketing professionals love what they do, and they’re good at it. When you’re applying for a top job, you’re in the running with many other marketing professionals who offer similar skills, backgrounds and experience. How do you stand out? Harness your passion for your work by marketing your most important product: Yourself. Applying marketing strategies… Read more »

3 Marketing Cover Letter Must Haves for Biotech Professionals

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Every marketing professional needs a solid cover letter, and the biotech field is no exception. Your cover letter provides a glimpse into your work and your professional vision that a resume can support, but cannot match. A well-organized letter with impeccable spelling and grammar is just the beginning. To stand out from competing candidates in… Read more »