Finding Your Purple Squirrel Sales Candidate

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Searching for the ideal sales candidate can be like searching for a purple squirrel. You know exactly what you’re looking for, but the longer you search without finding it, the more you doubt whether it exists at all. Unlike violet-hued squirrels, ideal sales candidates do exist – and it’s possible to find yours. Here’s how…. Read more »

How to Write a Compelling Job Description for Marketing Candidates

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Marketing candidates have a keen sense of what marketing looks like – including a business’s employment branding. They want to see communications from potential employers done well, because good communication indicates a strong team that will support top candidates’ efforts. Writing a compelling job description for marketing candidates, then, requires thought and preparation. Here’s how… Read more »

How to Convince Passive Sales Candidates to Leave Their Employer

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So-called “passive” sales candidates are often anything but. These professionals are typically hard at work, achieving outstanding results … for another company in the medical device, biotech or pharmaceutical industries. As the market for strong sales professionals grows tighter, companies need to know how to appeal to passive candidates who are content with their current… Read more »

What Are the Best Practices for Hiring Sales Professionals?

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Every company knows an outstanding sales professional is worth their weight in gold – and a mediocre one can drag down an entire team. But how do you determine which of your available candidates is a superstar in waiting? Here are some of the best practices for hiring sales professionals: Embrace introverts A common assumption… Read more »

Interview Questions to Ask That Will Challenge Your Candidates

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Candidates want to do their best in interviews, so they frequently prepare by thinking through the most commonly asked questions and how they’ll answer. While this sort of deep thought can provide insight to hiring managers, additional information can be learned only by bringing candidates out of their comfort zone. Here are some examples of… Read more »

Developing a Social Recruiting Strategy Will Change the Way You Hire

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If you’ve ever wished that hiring your next sales or marketing superstar was as easy as keeping up with friends on social media, it’s time to create a social recruiting strategy. Social recruiting integrates with more traditional recruiting strategies. It leverages social media to allow companies to communicate with potential candidates, build their employment brand,… Read more »

Do You Know the Impact of Hiring a Superstar Employee?

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When staffing firms ask hiring managers about hiring superstar employees, one response appears over and over: “We’d love to do that, but we just don’t have the budget.” Many companies believe they can’t afford to hire their industry’s top talent. In fact, most companies can’t afford not to do so. Sales and marketing A-players help… Read more »

Do You Dread Hiring for Your Sales Team? Here’s How to Streamline the Process

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Hiring sales professionals can be difficult. For many sales team managers, the need to hire a new team member presents a challenge they’d rather not face unless absolutely necessary. But hiring new sales team members doesn’t have to be a chore. Here’s how to improve and streamline the process so you can screen, interview and… Read more »

Need to Hire Biotech Marketing Leaders? 7 Traits to Look For

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Biotech marketing is one of the most exciting and fast-paced fields available today, and marketing teams need good leaders who can help their companies stay competitive. While good managers are often good leaders, management and leadership aren’t identical skill sets. Seven Traits to Look for in Biotech Marketing Leaders Listening The best leaders put listening… Read more »

5 Tips to Inspire and Motivate Your Top Sales Performers

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Think about the salespeople on your team who receive the most attention. In all likelihood, you spend the most time with those who are struggling. However, top performers can easily become complacent and even dissatisfied if they stop feeling motivated. Use these tips to inspire and motivate your top salespeople to continue to perform. Provide… Read more »