Three Things to Look For When Hiring Marketing Leaders

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Marketing leaders create, communicate, and deliver value to customers in a way that creates a competitive advantage crucial to the success of your company. As a result, identifying marketing leaders early in the hiring process should be on every hiring manager’s priority list. When you’re looking for marketing leaders, seek out these three top traits:… Read more »

The Art of Negotiation During Hiring

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By the time they extend a job offer, hiring managers are breathing a sigh of relief. They’ve slogged through several weeks of screening applicants, scheduling and conducting interviews, and analyzing results – on top of their usual workload. The hard part is over, right? Maybe – and maybe not. Whether negotiating the job offer itself… Read more »

Employee Burnout: 5 Signs to Look Out For

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From entry level to the executive suite, almost every employee is vulnerable to burnout. Identifying the signs early can help employers to address the problem right away, either by taking steps to relieve excess stress, or if it can’t be remedied, letting the employee go. Performance Issues Work quality can quickly go downhill when an… Read more »

How to Identify a Skills Gap in Your Marketing Team (and what you should do!)

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Even when your company is fully staffed, you can suffer skills gaps that can prevent you from maximizing your bottom line. Creating strategies to identify and address these gaps can ensure business success. Where are you now? Determine whether your current are goals being met. Do you have enough employees — and are they the… Read more »

Which Should You Hire For: Work Ethic or Natural Talent?

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Making the right hiring decisions is critical to your business. But is it more important to find someone who comes to you with natural talent and experience or is it better to hire a trainable hard worker? Work ethic cannot be trained for. Hire someone with a strong work ethic and you can count on… Read more »

Helping Your Top Talent Thrive

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Not all employees function equally – no matter how much managers and executives would like them to do so. In any successful organization, a large base of steady, capable, focused individuals support a much smaller group of “superstars,” who tend to produce the innovations that drive the company forward. You can’t survive without the “steadies.”… Read more »

Striking a Balance in Your Management Style

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Nobody likes a manager who is all business all the time – but nobody respects a manager who only tries to be “fun.” In fact, the most effective managers know when to guide in a lighthearted manner and when to be serious. How can you strike a balance in your management style so your team… Read more »

Are You Interviewing Too Many “Applicants”?

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Interviewing offers your company a chance to get to know a people one on one and discover their value proposition for the job. Typically this interview is the only chance hiring managers get to evaluate people before a crucial hiring decision is made. Consequently, many hiring managers seek to fit in as many interviews as… Read more »

Resume Red Flags

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Resumes do a lot of heavy lifting. They introduce a candidate, provide an “elevator pitch,” and sum up the candidate’s match with the job description – all in one page or less. With so much information packed into a small space, resumes give employers a quick but concentrated view of an applicant’s offerings, helping hiring… Read more »

Finding The Perfect Candidate – When You Aren’t Looking

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Kids aren’t the only ones who love a treasure hunt. When a hiring manager spots the perfect candidate, the same excitement surrounds the find. Unlike kids, however, a hiring manager’s joy doesn’t end with finding the “treasured” candidate – they still have to match that candidate with the right job. And when the perfect opening… Read more »