Companies that specialize in products for the medical field, like medical devices or pharmaceuticals, face unique challenges when it comes to marketing those products to the consumers whose lives can be changed by them. Here are four major challenges medical marketing teams face in recruiting and how to overcome them: Knowledge The medical device industry… Read more »
Are Your Sales and Marketing Goals Too Safe? Setting marketing and sales goals is a tricky business. On the one hand, you want goals that encourage hard work and help your company grow over each week, month and year. On the other, set goals too high or low, and your sales and marketing staff grow… Read more »
Done correctly, your annual performance assessments provide an unparalleled opportunity – not only to assess and motivate your current staff, but also to understand the traits that enable your top performers to excel, to cultivate those traits among existing staff and to secure them in new hires. Here are six tips for conducting more effective… Read more »
In the second installment of our three-part mini-series on crafting your 2018 sales and marketing staffing plan, we’ll examine what to do with the results of the audit we covered in part one. Here’s how to put that data to use. Plan Development: Getting Started Start with a copy of your 2017 staffing plan, as… Read more »
The new year is right around the corner, which means that sales and marketing departments throughout the country are reviewing and revising their strategic staffing plans. In this blog series, we’ll discuss strategic planning for 2018. In this installment, we’ll cover how (and why!) to audit your 2017 strategic staffing plan so you have the… Read more »
Every great team needs great leadership. If certain management habits are lacking, they may be harming not only your performance but also that of your team. Here are seven management habits to watch for and ways to improve them to move your team forward. Weak Prioritization Every manager is busy—but are you so busy you… Read more »
Biotech is a booming business, which means companies competing in the biotech sphere need outstanding sales professionals to help them reach their goal. Here are eight essential traits to look for in your biotech sales candidates: Sales candidates who take pride in their work, stay organized and model efficiency often succeed in the field where… Read more »
2017 is halfway over, which means it’s a great time to review your sales and marketing goals. A mid-year check allows you to evaluate your progress so far, and help your department identify the best place to focus to ensure 2017 ends strong. How to Evaluate Your Sales and Marketing Progress Evaluation helps your company… Read more »
A strong relationship between managers and workers is essential for any sales or marketing department. Managers often juggle so many tasks that taking on the additional work of figuring out how to manage best seems like one more job they cannot allot time to achieve. Here are five ways to improve your team’s engagement, productivity… Read more »
Sales managers have a tough job. They need to keep the team motivated, meet their immediate goals, and integrate the team’s day-to-day work into the company’s “big picture” – all while encouraging their team to understand and share that vision. If you’re looking for ways to improve your sales team management skills, here are five… Read more »