Need to Hire Biotech Marketing Leaders? 7 Traits to Look For

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Biotech marketing is one of the most exciting and fast-paced fields available today, and marketing teams need good leaders who can help their companies stay competitive. While good managers are often good leaders, management and leadership aren’t identical skill sets. Seven Traits to Look for in Biotech Marketing Leaders Listening The best leaders put listening… Read more »

Hard-Pressed to Find Great Biotech Sales Reps? Here’s What to Do.

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If you struggle to find talented biotech sales reps for your organization, it’s easy to blame the market. However, there are a host of talented people in the market who are making an impact every day. So why can’t you find them? The problem could be your recruiting methods. Waiting to start a search until… Read more »

Is Your Biotech Recruiting Strategy Missing THIS Essential Piece?

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Finding the best sales and marketing talent can be difficult for biotech companies. Even when you’ve planned your hiring process, chosen specific screening criteria and changed the way you interview, you may find the best candidates are slipping through your fingers. If this sounds familiar, your recruiting strategy may be missing one essential piece: a… Read more »

Should You Provide Certification Opportunities for Your Sales Staff?

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We’ve talked about certifications that can help move sales staff forward – but should your company take the lead on providing these opportunities to your sales staff? Here’s why putting certification options in front of your teams can be one of the best decisions you ever made: It raises the bar. Making certification opportunities visible… Read more »

How to Build Strong Relationships With Your Pharmaceutical Sales Recruiter

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When hiring is difficult, you’re not finding the right candidates or the ideal candidates keep dropping out of your process before you can make an offer, it’s tempting to reach out to a recruiter. And that’s a good idea. But having a recruiter on your side is only the first step. To get the most… Read more »

Essential Skills to Evaluate Sales Job Candidates (Before Hiring Them)

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Sales is a field with its own unique challenges. Those who thrive as sales professionals embrace these challenges with a specific set of essential skills. Here are the top skills sales candidates need and how to evaluate these skills during the hiring process: Listening The best salespeople listen louder than they talk. Their primary interest… Read more »

4 Challenges of Medical Marketing Recruiting and How to Overcome Them

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Companies that specialize in products for the medical field, like medical devices or pharmaceuticals, face unique challenges when it comes to marketing those products to the consumers whose lives can be changed by them. Here are four major challenges medical marketing teams face in recruiting and how to overcome them: Knowledge The medical device industry… Read more »

2018 Sales and Marketing Staffing Plan: Execution

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In this final segment of our strategic planning miniseries, we’ll look at how to execute the strategic staffing plan you’ve developed, based on the needs you’ve identified in the coming year. Here’s how to launch your plan and hit the ground running in 2018. Get a head start. Before 2018 arrives, identify tasks you can… Read more »

2018 Sales and Marketing Staffing Plan: Developing an Effective Plan

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In the second installment of our three-part mini-series on crafting your 2018 sales and marketing staffing plan, we’ll examine what to do with the results of the audit we covered in part one. Here’s how to put that data to use. Plan Development: Getting Started Start with a copy of your 2017 staffing plan, as… Read more »

2018 Sales and Marketing Staffing Plan: Complete an Audit

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The new year is right around the corner, which means that sales and marketing departments throughout the country are reviewing and revising their strategic staffing plans. In this blog series, we’ll discuss strategic planning for 2018. In this installment, we’ll cover how (and why!) to audit your 2017 strategic staffing plan so you have the… Read more »