Want to Hit Your Marketing Goals? Then Think SMART!

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Sometimes, hitting a goal is as simple as making SMARTer choices. SMART is a powerful goal-setting tool that can help marketing professionals stay on track and accomplish what they set out to do. The acronym stands for five traits of good goals: Specific, Measurable, Achievable, Realistic, and Time-Oriented. Here’s how to get SMART about your… Read more »

6 Marketing Strategies to Apply to Your Marketing Job Search

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Marketing professionals love what they do, and they’re good at it. When you’re applying for a top job, you’re in the running with many other marketing professionals who offer similar skills, backgrounds and experience. How do you stand out? Harness your passion for your work by marketing your most important product: Yourself. Applying marketing strategies… Read more »

5 Proven Strategies for Advancing Your Biotech Marketing Career

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If you’re looking to move forward in your marketing career, there are several strategies you can employ.  Here are five of the best ways to advance your career in biotech marketing. Reach out to other departments. What skills do you enjoy using most, and how can they be of help to other departments? Talk to… Read more »