Developing a Social Recruiting Strategy Will Change the Way You Hire

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If you’ve ever wished that hiring your next sales or marketing superstar was as easy as keeping up with friends on social media, it’s time to create a social recruiting strategy. Social recruiting integrates with more traditional recruiting strategies. It leverages social media to allow companies to communicate with potential candidates, build their employment brand,… Read more »

AI and the Pharmaceutical Industry: Trends to Watch in 2019

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Artificial intelligence (AI) is changing the way we live and work. Upcoming AI-based technologies are even integrating with the pharmaceutical sales industry, changing the way sales professionals approach their jobs. Here are a few of the most highly anticipated innovations of 2019 and how pharmaceutical sales professionals can prepare now to make the most of… Read more »

3 Strategies to Make Your Hiring Process More Inclusive

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The data is in: Diversity makes workplaces stronger. To boost diversity in the workplace, a more inclusive approach to hiring is a must. Yet many managers are uncertain how to make hiring more inclusive, even when they embrace the importance of diversity in the workplace. Here are three strategies to boost the inclusion in your… Read more »

Why a Career in Pharmaceutical Marketing Could Be the Perfect Fit

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You know you love marketing – or that marketing looks like a natural fit for your passions. But “marketing” is a huge field, encompassing every conceivable product or service and many that are only just being invented. Where do you head next? If you’re asking this question, pharmaceutical marketing might be the right place for… Read more »

7 Bad Management Habits That Are Holding Your Team Back (and How to Fix It)

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Every great team needs great leadership. If certain management habits are lacking, they may be harming not only your performance but also that of your team. Here are seven management habits to watch for and ways to improve them to move your team forward. Weak Prioritization Every manager is busy—but are you so busy you… Read more »

6 Tips for Evaluating a Pharmaceutical Marketing Job Offer

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You’ve survived the interview and were offered a job.  Congratulations!  Now it’s time to answer the toughest question yet: Is this pharmaceutical marketing position right for you? Here are six tips for taking a 360-degree view of the job offer in order to make sure you can thrive in this position. Look at the entire… Read more »

New Marketing Job? How to Ensure Success

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In your first days on a new marketing job, there’s a lot to learn, even if you’re a seasoned professional.  You’re meeting new people, learning which relationships will help you the most, absorbing company policies, and scrutinizing the workflow. With so much going on, it’s easy to let your drive toward success take a backseat. … Read more »

Cover Letters: Outdated or Essential?

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In today’s fast-paced, Internet-focused world, the cover letter can seem obsolete.  Email makes it tempting to reduce the entire cover letter to a few lines, and automated application systems make the cover letter seem superfluous.  Is the cover letter still essential?  Or is it an idea whose time has passed? Don’t let 21st-century technology fool… Read more »