4 Skills Your Management Arsenal Might Be Missing

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Nearly all managers understand their team’s daily tasks, see how those tasks affect a larger goal, and can explain which team members are best suited to which items on the to-do list. The greatest managers set themselves apart from the rest by cultivating skills that help them become effective leaders, as well as good managers…. Read more »

Are Your Sales and Marketing Goals Too Safe?

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Are Your Sales and Marketing Goals Too Safe? Setting marketing and sales goals is a tricky business. On the one hand, you want goals that encourage hard work and help your company grow over each week, month and year. On the other, set goals too high or low, and your sales and marketing staff grow… Read more »

Is Your Sales Management Getting in the Way of Effective Recruiting? Here’s How to Fix It.

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When they’re looking for a new job, top sales candidates do their research.  Because sales professionals tend to maintain vigorous professional networks, this research typically includes contacting current or former sales employees at companies that interest the candidate.  Often, top candidates will ask their connections for an “inside look” at how the sales team is… Read more »

The Secrets to Writing a Killer Cover Letter

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Pop quiz: Which is more important, your resumé or your cover letter? Time’s up! The answer? To build an application that truly reflects your strengths as a candidate, you need both a strong resumé and a strong cover letter. Employers spend very little time reviewing resumés; a well-written, thoughtful cover letter can grab a manager’s… Read more »