Looking Beyond Salary: How to Evaluate a Marketing Job Offer

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When you consider a job offer – or better yet, compare two competing job offers – it’s tempting to look at the salary offering and make a quick decision. If you limit your evaluation to salary, however, you may be missing out. In addition to salary, consider these factors when determining whether the overall compensation… Read more »

Are Your Star Employees Being Poached by Your Competition? 5 Things You Can Do.

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You’ve lost another top employee.  That makes two (or three or four) in the past month – and they all seem to be headed for one of your biggest competitors.  Instinct tells you it’s more than a coincidence. Employee “poaching” – deliberately shopping a competitor’s employee pool and luring the best performers to your own… Read more »

Can Working From Home Work For You?

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Mobile devices, cloud computing, and omnipresent Internet connections have made it easier than ever for employees in all fields to work from home, from the local coffee shop, or on the road. Yet many employers have been slow to embrace the work-anywhere revolution. Because sales and marketing are results-driven positions, they are ideally tailored to… Read more »

Just Because You’re Overqualified for a Job Doesn’t Mean You’re “Qualified”

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Job seekers who have many years of experience in the position for which they are applying may feel like they have a “lock” on the interview or job offer. Unfortunately, a hiring manager may see this experience not as a sign of qualification, but as “overqualification” – which may raise red flags. When a hiring… Read more »