Looking Beyond Salary: How to Evaluate a Marketing Job Offer

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When you consider a job offer – or better yet, compare two competing job offers – it’s tempting to look at the salary offering and make a quick decision. If you limit your evaluation to salary, however, you may be missing out. In addition to salary, consider these factors when determining whether the overall compensation… Read more »

Changing the Way You Work: How to Improve the Productivity of Your Marketing Team

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Marketing professionals are busy people.  A good marketing department may have a dozen or more projects rolling at once, as well as an endless list of ideas that might be developed into profitable future campaigns.  Add administrative duties, meetings, coordination with other departments, and tracking the effectiveness of the work, and eight hours never feels… Read more »

3 Traits of Successful Marketers in the Biotech Industry

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Marketing is a diverse industry. While all marketers have certain traits and skills in common, rising to the top of the ranks in biotech marketing calls for emphasis on building certain traits, skills, and abilities. Here are the top three traits it takes to succeed in biotech marketing. Love of Lifelong Learning. The biotech industry… Read more »

Biotech Hiring: How to Decide between Two Great Candidates

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It’s the best of problems; it’s the worst of problems: after a long hiring process, you’re facing a choice between two equally qualified, outstanding sales or marketing candidates. Either person would make a great addition to your team. So whom do you choose? While having such a strong candidate pool is great, making the “final… Read more »

Spotting Red Flags When Hiring: Part 1 (References)

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Navigating the list of potential red flags during the hiring process can be tough, especially when time is of the essence. Spending just a few moments learning the biggest red flags at each stage, however, can save significant time and money when it helps hiring managers avoid a bad hire in favor of a candidate… Read more »

Are You Interviewing Too Many “Applicants”?

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Interviewing offers your company a chance to get to know a people one on one and discover their value proposition for the job. Typically this interview is the only chance hiring managers get to evaluate people before a crucial hiring decision is made. Consequently, many hiring managers seek to fit in as many interviews as… Read more »