Where Do I Even Start With My Branding?

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When it comes to reaching the customers who can benefit from your products and services, marketing matters. Brands play a personal role in marketing. Good branding helps familiarize customers with your offerings, making it easier for them to picture themselves in a relationship with your company and products. Great branding starts with a great marketing… Read more »

5 Tips to Inspire and Motivate Your Top Sales Performers

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Think about the salespeople on your team who receive the most attention. In all likelihood, you spend the most time with those who are struggling. However, top performers can easily become complacent and even dissatisfied if they stop feeling motivated. Use these tips to inspire and motivate your top salespeople to continue to perform. Provide… Read more »

15 (Free) Strategies to Help You Attract and Retain Top Talent

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Finding and keeping the best people is tough – and often expensive, but there are ways to accomplish this without dipping into your wallet. Asking for referrals from your current employees is a great way to start. Then, conduct some due diligence to ensure you are presenting at least as compelling an offer as your… Read more »