Companies that specialize in products for the medical field, like medical devices or pharmaceuticals, face unique challenges when it comes to marketing those products to the consumers whose lives can be changed by them. Here are four major challenges medical marketing teams face in recruiting and how to overcome them: Knowledge The medical device industry… Read more »
Develop a Medical Marketing Elevator Pitch That Will Land You the Job Medical marketing remains one of the most exciting and fastest-growing fields for marketing professionals. A strong “elevator pitch” not only shows off your marketing skills, it gives you the opportunity to think about what matters most to you and to distill it to… Read more »
Finding the right sales and marketing professionals in the highly specialized medical device, pharmaceutical, and biotech industries is a challenge. Make the most of the brief interview time available by asking these questions to cut to the heart of a candidate’s approach: What gets you out of bed in the morning? Knowing what motivates a… Read more »