Are Your Sales and Marketing Goals Too Safe?

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Are Your Sales and Marketing Goals Too Safe? Setting marketing and sales goals is a tricky business. On the one hand, you want goals that encourage hard work and help your company grow over each week, month and year. On the other, set goals too high or low, and your sales and marketing staff grow… Read more »

Certifications to Look for When Hiring Biotech Sales Talent

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In some ways, great sales talent in the biotech industry is indistinguishable from great sales talent in other industries. Top sales professionals are motivated, outgoing, and inspired to keep learning more about new products, services, and procedures. When all your top candidates meet these criteria, however, how can you choose among them? One way is… Read more »