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Even when your company is fully staffed, you can suffer skills gaps that can prevent you from maximizing your bottom line. Creating strategies to identify and address these gaps can ensure business success.

Where are you now?

Determine whether your current are goals being met. Do you have enough employees — and are they the right people? Do you need to hire new people or can you offer training to your current staff to ensure that their skills are up-to-date?

Where are you going?

Do you have enough staff for future plans? Can you cover any expansion of your territories? Decide what skill sets anticipated product launches, new technologies or initiatives will require so that you can add people to your team that have the background and skills you require for success.

How can you address any shortfalls?

If you are in a position to take your time hiring or training, assess your assets and liabilities thoroughly to understand where the gaps are and determine the most effective way to fill them. If you bring in new people, is it more important that they have a science background or sales and marketing skills?

Do your employees thoroughly understand the industry? Biotech, pharmacy and medical are fields that are ever-changing. Can your team keep up? Provide the training it will take to get them up to speed, or hire additional people with the right skill sets.

Does your sales and marketing team stay current? Your marketing team should keep up with the latest marketing strategies and best practices. An employee as few as five years out of college can be way behind in social media marketing, blogging and other trends if they don’t make the effort to keep up. Be sure that your marketing people or any new hires are naturally curious and likely to be on the lookout for new and innovative marketing ideas.

A recruiting agency that understands your industry can help you to find the right people to help you reach your goals. They can handle the upfront screening for you so that you only need to interview and select from the candidates who most closely meet your specifications.

At SMR Group, our experienced recruiters specialize in helping you recruit fill any skills gaps with talented marketing and sales professionals who can help your company achieve its goals. Contact us today to learn more!


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