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Marketing specialists in medical industries love their work because it offers constant change, challenging them to constantly update their skills and knowledge. 2015 will be no different, offering a change in industry trends to which marketing candidates will adapt, expanding their skills and positioning themselves for jobs with great companies.

Trends to Expect in 2015

As the healthcare field changes, related fields change as well. Here are some of the top trends medical marketing professionals should expect in the coming year:

  • Transparency will become a top marketing tool. As the Affordable Care Act expands healthcare access to millions of Americans, consumers are going to start taking a more active interest in medical devices and other options for managing their health. Companies that give an accurate picture of what they’re doing to make consumers’ lives better will find themselves appreciated in a way their competitors aren’t.
  • Simplicity will be key. Making complex medical information simple to understand has always been a challenge, but in an increasingly information-saturated world, marketers who master the short, simple, accurate message will stand out over colleagues who struggle with this skill.
  • “Digital marketing” will become “marketing in a digital world.” The best marketers are those who think not in terms of marketing types, but in terms of marketing in a world increasingly comfortable with its digital connection. This will be especially true for those in medical industries, where consumers need information quickly – and turn to the many connections of their digital world in order to get it.

How to Make Yourself a Top Candidate

Stay current on trends in the medical field in order to make yourself a top marketing candidate. Here’s how:

  • Work with a recruiter. A staffing firm that specializes in placing marketing professionals in the medical industry, like SMR Group, can help you target companies where your skills and your work style are a great fit. These positions allow you to expand your career in the long term while also enjoying where you work.
  • Stay on top of the news. Leverage the power of the Internet to keep news about marketing trends, medical companies, and job seeking at your fingertips. Start by adding the SMR Group blog to your favorite RSS reader.

At SMR Group, our recruiters specialize in placing sales and marketing candidates in the medical, biotech and pharmaceutical industries. Contact us today to learn more.


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