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Marketing departments are facing tough competition when it comes to hiring the best highly skilled marketing professionals. Here’s how to focus your resources on finding and landing better talent – without wasting them on unproductive avenues.

Pay attention to your social media presence.

Social media and mobile recruiting have become the gold standard in many fields, including marketing. Use the multi-genre, worldwide reach of social media to build an employment brand that demonstrates your own marketing skills and expertise to reach the right people at the right times. Remember that each generation of marketing professionals tends to congregate on a different platform: mid-career Gen Xers are generally comfortable on Facebook, millennials gravitate toward Instagram and Vine, and the up-and-coming Generation Z has adopted Snapchat as its own.

Compensate competitively.

Companies that compensate their top talent with a competitive (but not astronomical) salary and a combination of offerings that support their workers’ growth, development, and continual search for a new challenge find they can retain employees more effectively than companies that merely aim to offer the biggest dollar amount.

To create a well-rounded and truly competitive compensation package, talk to your current top performers. Ask how the company best supports them, and what kinds of support would mean the most to them. Use their answers to craft a compensation package that draws in like-minded talent.

Work with a recruiter.

Recruiters who specialize in placing marketing talent in your industry will know who’s available, who’s looking for a better employment fit, and who the rising stars are in the field – and they’ll often be on a first-name basis with many of these marketing “rock stars.” Your staffing firm will focus on finding the best talent that fits your department’s and company’s internal culture, giving you a productivity and retention boost as well as the person you need.

At SMR Group Ltd, our recruiters specialize in connecting our clients to the best sales and marketing talent available in the biotech, pharmaceutical, and medical device industries. Contact us today to learn more about our recruitment solutions.


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