Posted

Many companies only recruit sales and marketing talent when they have an open position. While this approach seems to save resources, it actually costs your company more time, money and effort than if you maintained a “constant recruiting” approach.

Here are five reasons your recruiting should be ongoing, even if there are no open positions:

Open positions = lost money (and opportunities).

Every day a position is open, you lose productivity from the person who should be in that position but isn’t, the staff members who pitch in to cover that position’s essential tasks, and the managers who must find someone to fill the position. Ongoing recruiting keeps more candidates readily available, cutting down the time during which a position is open.

Recruiting builds a strong employment brand.

A strong, cohesive employment brand is one of the best tools for recruiting candidates whose approach to work fits well with your department’s and company’s culture and goals. When you’re recruiting, you are actively building that brand and sharing it with the people who will become your next superstars.

Stay top-of-mind for top talent.

The best sales and marketing professionals in your industry know the top companies and departments. But they don’t generally think about this information unless they’re actively seeking a new job. By being “on” recruiting, you stay top-of-mind – and position your company to be the first one the superstars check out when they’re considering a career move.

Encourage passive candidates.

So-called “passive” candidates are passive in the sense they’re not on the job hunt. Instead, they’re working hard for one of your competitors. When they’re offered a position that’s a better fit, however, they’ll take it. And when you recruit constantly, you make it easy for them to see why working for you is a better fit than working with your competitor.

Develop a cohesive staffing strategy.

Constant recruiting can be one of the pillars of a cohesive staffing strategy that anticipates future challenges and prepares for them. Your recruiting firm can help you build a staffing strategy and incorporate ongoing recruiting without breaking the bank.

At SMR Group Ltd, our recruiters can help you maintain a constant presence in the minds of the best sales and marketing talent in the pharmaceutical, biotech, and medical device industries. Contact us today to learn more.


Leave a Reply

Your email address will not be published. Required fields are marked *