No matter where you are in your biotech marketing career, it’s never too early or too late to think about ways to advance. Career development and growth is a process, not an event – it takes time, effort and strategy. Use these tactics to start moving your marketing career forward today.
Cultivate a Portfolio
Keeping your portfolio updated in real-time ensures you’re prepared if an unexpected career opportunity arises. It also ensures you won’t have to worry about updating it when you’re in the midst of a job search. Create both a physical version and an online version of your portfolio so you have options for sharing your work. A portfolio can be the “proof” you need in an interview to show a hiring manager exactly what you’re capable of.
Always Be Learning
Depending on how far you want to go in your career, it might be worthwhile to pursue an MBA. However, if you’re not quite ready to go back to school – or if you already have an advanced degree – you should still be committed to learning and staying ahead of marketing trends in the biotech field.
In today’s digital era, the trends, studies and technology that impact biotech change incredibly fast, so you should devote time to read and research the field every week, and whenever possible you should attend industry seminars and conferences.
If you want to advance your marketing career, you’re going to have to take some risks. This might mean applying for a job that seems slightly out of reach, volunteering for projects that others don’t want to take on, or testing out new ideas or strategies on the job. Even if you do a great job every day, you can’t expect your boss to know you want to grow your career. By speaking up, putting yourself out there and taking risks, you’ll get yourself noticed.
Build Your Network
The fact is, it’s often who you know that can make a difference in your biotech marketing career. Ongoing networking is absolutely necessary if you are serious about long-term success. Make sure you’re spending time each week on LinkedIn and any other platforms that make sense for your career trajectory.
Also, make sure you’re spending time networking in person. From conferences to professional groups, you’ll want to get involved in face-to-face activities to connect with movers and shakers in the field.
Bonus Tip: Work With a Biotech Marketing Recruiter
All of these strategies will help your career build momentum, but seeking out a job that will help you take a step forward can be a challenge. Working with a professional recruiter who is an expert in biotech marketing will give you a competitive edge.