If you struggle to find talented biotech sales reps for your organization, it’s easy to blame the market. However, there are a host of talented people in the market who are making an impact every day. So why can’t you find them? The problem could be your recruiting methods. Waiting to start a search until you have an open position often means choosing from a shallow pool of active job seekers. Leverage these strategies to start connecting with hard-to-access passive talent to build your recruiting pipeline today.

Focus on Your Employer Brand

You know the value of branding for marketing your products, but are you investing the same amount of time and resources into building your employer brand? Online outreach, social media and SEO can help you attract high-caliber passive candidates.

A strong brand also supports candidate outreach efforts. When one of your recruiters reaches out to a passive candidate, they will research your company online. They want to get a sense of your culture, so make sure your website has a section on “working with us,” and focus on boosting your employee reviews on sites like Indeed and Glassdoor.

Leverage Existing Employees

Talented people know other talented people and a well-planned employee referral program can help you instantly connect with top biotech sales pros. Employee referrals have the best closing ratio of applications to hires, far outpacing cold applications. Referred employees also report higher job satisfaction rates and boast longer retention rate than employees hired through traditional means.

Become a Mover and Shaker

Talented biotech sales pros are actively involved in professional organizations, and they can be a goldmine for your recruiters. Join organizations devoted to your niche and attend meetings regularly to start connecting with A-level talent. Volunteer your company to host events for groups as well, and consider opening your offices for lunch-and-learn sessions, seminars or even social happy hours to get people in the door to see what you’re about.

Forge a Biotech Recruiting Partnership

All of these strategies will help you build a talent pipeline, but it can take months or even years to start seeing results. If you need talent today, you need to invest in a strategy that will instantly connect you to the biotech sales talent you need.

Professional biotech recruiters have spent years investing time and resources into building connections with passive talent. The right recruiter knows exactly when and how to present an opportunity to a well-aligned passive candidate to get them to respond to a hot offer.

If you are looking for top biotech sales reps for your organization, partner with the experts at SMR Group, Ltd today. Our team can match you with skilled, impactful talent who will help drive your business forward. Contact us today to learn more about the ways we can help you achieve your goals.