2021 is a brand new year, full of unrealized opportunities. Sales and marketing professionals who create clear goals for themselves will be poised to seize these opportunities as they arise.

Set yourself up for a year of success by following this goal-setting checklist:

Envision the end (of the year). 

Where do you want to be on this date in 2022? Which goals do you want to be closer to achieving? What does that progress look like?

By starting with a clear vision of your end goal, you can more easily work backwards to set interim goals that move you closer to your end of year vision. 

Make each goal statement specific and clear. 

It’s tempting to give yourself an “out” by making goals vague. Vague goals, however, can’t help you move forward in your career.

Instead, make each goal clear and specific. “Sell more” is a vague goal; “Increase the number of deals I close by 10% relative to 2020” is clear and specific. You’ll know how far you need to go to reach this goal, and you’ll know when it’s time to celebrate achievement.

Add metrics and a timeframe.

Quantitative measurements help sales and marketing teams stay on track in their jobs. They also help sales and marketing professionals track and fulfill their own personal and professional goals.

Numbers and deadlines, like “increase sales 10 percent by August 1, 2021,” give you a clear finish line and a timeframe. They provide a sense of urgency, but also a sense of accomplishment when completed. 

Build a team to help you.

Finally, don’t hesitate to reach out for help meeting your goals. Finding the assistance you need may mean building relationships within your team, or reaching out to a professional with experience helping others reach their career goals. For example, if one of your goals is to find a new job or change career paths in 2021, a recruiter can become one of your biggest allies.

At SMR Group, we specialize in connecting sales and marketing professionals to great new jobs and careers in the biotech, pharmaceutical, and medical device industries. To learn more, contact us today. 


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