Good marketing is often invisible. It influences us to think well of certain products and brands, and to engage with them, without our realizing the role the marketing team played in changing our thoughts and behavior. But while a good marketing team may be invisible, they are also extraordinarily powerful.
Why is marketing so important? Here are some of the benefits to a strong marketing team and how it can lead to the success of your business.
1. Customers can’t choose you if they don’t know you exist.
The number-one goal of any marketing team is to communicate your brand and its offerings to the world. Customers can only choose among products, services and brands they’ve heard of; if they don’t know what you have to offer, they can’t decide to work with you.
Marketers dig into the details when it comes to understanding your ideal customer. They figure out how to reach that customer and how to share information about your company that encourages customers to learn more.
2. Your marketing team can build a compelling, consistent image.
If you had to sum up your organization in three words, what would they be? If you asked your customers the same question, what would they say?
Inconsistent or confusing branding is often the result of a business attempting to do marketing as a side project, rather than assigning it to a team of marketing professionals. Your marketing team can ensure that your prospective clients see the same image your leadership believes you are projecting, or want to project, to the world.
3. Where do your best customers come from? Your marketing team knows.
Quick: What do all your best clients have in common? Are they all multispecialty organization members, or independent offices? Are they hospitals? Do they do surgeries daily? Did you connect with all of them at one particular conference?
Your marketing team knows. More importantly, your marketing team knows how to use this information to reach prospective clients with a strong chance of landing on your “best client” list.
Looking for sales and marketing talent? At SMR Group, we specialize in connecting clients in the medical device, biotech and pharmaceutical industries with some of the best sales and marketing talent available. Talk to us today to learn more about building an outstanding marketing team.