Sales Advice that Resonates in 2022


Some aspects of sales are timeless. Others change as technology, customer expectations, and other factors evolve and grow. Understanding what changes and what stays the same is essential for success throughout a sales career.

Here are several pieces of advice that remain fresh and relevant for sales professionals in 2022 and beyond.

Learning will never let you down.

Landing a new sales position is exciting, and it can be tempting to jump right in and attempt to impress. Salespeople who spend some time learning and reviewing the situation, however, tend to do better in a new sales position.

Take the time to embrace training during your first few months on the job. Work on strengthening your sales skills and learning new techniques. The excitement of a new job wears off, but skills stay with you throughout your career.

Kick impostor syndrome to the curb.

“Impostor syndrome” is the belief that, deep down, you’re not really qualified to be doing the work that you do. While it’s natural to feel a little cautious about big first-time milestones like speaking to senior executives, letting that caution turn into anxiety that you don’t deserve your job or your customer’s attention will undermine your sales career.

Work with a mentor, practice your skills, and cultivate an inner sense of trust and confidence. Remind yourself that you wouldn’t be in the room if your team did not trust you could do the job.

Build relationships, not sales.

It’s tempting to move on from communication and relationship-building once a sale is closed. It’s also one of the worst things you can do for a long-term sales career.

Instead, think of your job as one of building and maintaining human connections. Engage in follow-up and ongoing support as zealously as you do pursuing a new lead. Build relationships that boost your career but don’t result in sales as well, such as a connection with a recruiter who specializes in your field.

Looking for the next step in your career?

Want to move your sales career forward? You’re not alone. At SMR Group Ltd, our experienced recruiters have helped many sales and marketing professionals connect to opportunities in the biotech, pharmaceutical, and medical device industries.

At SMR Group, we can help you grow your sales and marketing career in these fast-paced fields. To learn more, contact us today.

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