The pharmaceutical industry is changing rapidly. As you wrap up 2022 and head into 2023, keep these top pharmaceutical industry trends top of mind.
What Pharma Trends Should Every Sales Professional Know?
1. Data integration is becoming second nature.
The digital world produces mountains of data. Over the past decade, data analytics tools have slowly caught up with the data produced. Today, these tools can provide real insights when correctly applied.
In the coming years, data integration will become a key part of pharmaceutical sales and marketing efforts. Look for tools and strategies to use data more effectively so that you can gain the necessary insights while you focus on your customers’ needs.
2. Patient-centric care is reaching all parts of the pharmaceutical industry.
The rise of strong data analytics tools, plus changing patient expectations regarding personalized care, have led pharma companies to one conclusion: To provide the patient-centered care patients expect, every department must understand the patient’s needs, perspective, and journey.
Sales professionals may feel as if they lag behind here, as they typically do not communicate with patients directly. Yet sales teams have one advantage: They’re already well-versed in taking the perspectives of others and in communicating important information in an effective way. By adding the patient’s perspective to their understanding, sales professionals can stay on top of this growing trend.
3. Pharma leaders are shifting paradigms – toward an integrated whole.
Traditional views of the pharmaceutical industry saw it as one self-contained player among many. Within pharma companies, many sales professionals saw their own departments in a similar way.
Today, that perspective is changing among industry leaders. The new emphasis on patient care has led top executives and pharma companies to think about the ways their work affects everyone else in healthcare, from providers to insurers to pharmacies to patients. Sales professionals who adopt this perspective are equipped to work with cutting-edge teams at the forefront of this paradigm shift.
Are You Following These Trends?
Staying on top of industry trends helps sales professionals spot career opportunities and position themselves for growth. If you’re looking for the next step in your pharma sales career, talk to the recruiters at SMR Group. We specialize in connecting sales and marketing professionals to some of the best employers and career opportunities in the pharmaceutical, biotech, and medical device industries. Contact us today to learn more.