Are Your Sales and Marketing Goals Too Safe?

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Are Your Sales and Marketing Goals Too Safe? Setting marketing and sales goals is a tricky business. On the one hand, you want goals that encourage hard work and help your company grow over each week, month and year. On the other, set goals too high or low, and your sales and marketing staff grow… Read more »

5 Thought-Provoking Questions to Ask When Interviewing Biotech Sales Professionals

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Many biotech sales candidates are outstanding salespeople with a passion for the engaging, fast-moving biotech field. General questions like “Tell us about yourself” or “When have you failed?” don’t always dig into the strengths and passions that drew these professionals to the field in the first place. Here are five questions to add to a… Read more »

7 Best Practices for Managing a Remote Team of Sales Professionals

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Managers of sales teams know that the entire team is rarely “home.” Your staff are regularly on the road, visiting clients and closing deals. Here are seven best practices for strong team management even when your sales professionals are out of the office. Get everyone on the same page. Using a uniform communication toolset or… Read more »

5 Reasons You Should Constantly Recruit New Sales and Marketing Talent

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Many companies only recruit sales and marketing talent when they have an open position. While this approach seems to save resources, it actually costs your company more time, money and effort than if you maintained a “constant recruiting” approach. Here are five reasons your recruiting should be ongoing, even if there are no open positions:… Read more »

Hiring Trends in Pharmaceutical Sales and What They Mean For You

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Industry experts predict that hiring demand for pharmaceutical sales representatives is likely to shrink in the coming years.  These predictions are based on a number of factors.  While industry mergers will play a prominent role in the reduced demand, pressures from the expiration of certain prominent drug patents and an industry shift toward specialized regional… Read more »

Mediocrity in Hiring: 6 Pitfalls and Solutions

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When the talent market or budgets are tight, it’s easy to let standards slip and settle for “good enough” hires. But subpar employees can impact your business – a lot. It’s worth taking the time and expense to get it right the first time rather than taking shortcuts. Here’s why: It lowers morale. Top performers… Read more »

8 Reasons to Use a Marketing Recruiting Firm

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When it comes to marketing, finding (and keeping) the best talent is essential to building the best campaigns.  Here are eight ways a recruiting firm that specializes in marketing professionals can help: They know the best people. Recruiters specialize in building relationships with all the best talent in the industries they serve. When they seek… Read more »

6 Questions Every Marketing Manager Should Ask Themselves

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Hiring can be a stressful, resource-sucking distraction from your real work – or it can be an opportunity to revitalize your team and exceed your wildest expectations.  The difference?  Viewing your hiring processes with a critical eye – and being willing to ask tough questions. Here are six questions every marketing manager should ask to… Read more »

7 Tips to Successfully Hire for Potential

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Increasingly, employers hear they should hire for attitude and potential and train for skills. Sounds like a great plan, but how can you achieve it? How can you identify potential and develop that potential to its fullest in your company? Here are 7 tips that will help you hire for potential. Ask the right questions…. Read more »

How to Hire Top Marketing Talent in Competitive Fields

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Marketing departments are facing tough competition when it comes to hiring the best highly skilled marketing professionals. Here’s how to focus your resources on finding and landing better talent – without wasting them on unproductive avenues. Pay attention to your social media presence. Social media and mobile recruiting have become the gold standard in many… Read more »