Want to Hit Your Marketing Goals? Then Think SMART!

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Sometimes, hitting a goal is as simple as making SMARTer choices. SMART is a powerful goal-setting tool that can help marketing professionals stay on track and accomplish what they set out to do. The acronym stands for five traits of good goals: Specific, Measurable, Achievable, Realistic, and Time-Oriented. Here’s how to get SMART about your… Read more »

Build a Strong Network on LinkedIn With These 5 Tips

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As the only social networking site focused solely on the professional world, LinkedIn offers potential connections with 150 million professionals worldwide. To get the most out of your LinkedIn network and profile, you’ll need to invest time and effort into building a strong network. But even a little time spent online can pay off in… Read more »