Sometimes, hitting a goal is as simple as making SMARTer choices. SMART is a powerful goal-setting tool that can help marketing professionals stay on track and accomplish what they set out to do. The acronym stands for five traits of good goals: Specific, Measurable, Achievable, Realistic, and Time-Oriented. Here’s how to get SMART about your… Read more »
Both recent college graduates in sales and marketing and seasoned professionals in these fields know that marketing and sales are about telling stories, making connections, and supporting customers’ needs and vision. But what are the best industries in which to apply these skills? Three Hot Industries for Sales and Marketing Professionals to Work In: Pharmaceuticals… Read more »
Whether you’ve just earned a marketing degree or you’re thinking about a career change, choosing a growing industry that offers continuous challenges can put you on the path to career success. Among the top industries booming in the U.S. today are biotech, pharmaceuticals, and the medical device industry. If you’re looking for a marketing career,… Read more »