Hiring can make or break an organization. Choose the right people and your business will operate like a well-oiled machine. Pick the wrong candidates and you’ll be mired in correcting underperformers or hiring and training their replacements. All of which cost you time and money that could be better spent elsewhere. Avoid these four mistakes… Read more »
The beginning of the year means it’s time for annual performance reviews in many marketing departments. If your department is among them, you can jumpstart the process by keeping these four keys to performance reviews in mind:
Hiring for marketing and sales positions in biotech creates unique challenges. The right candidate will have a strong scientific background or ability, excellent communication skills and outstanding sales skills. The more technical your product, the narrower your field may be, but you need enough people in your interview funnel to ensure you select the best… Read more »
You know the ins and outs of marketing most any product or service, but how are you at marketing you? When it comes to job interviews, you are the product, so be prepared to leverage your marketing know-how to win the job. Here are some common questions you may be asked. Describe Marketing Campaigns You… Read more »
Even when your company is fully staffed, you can suffer skills gaps that can prevent you from maximizing your bottom line. Creating strategies to identify and address these gaps can ensure business success. Where are you now? Determine whether your current are goals being met. Do you have enough employees — and are they the… Read more »