Good marketing is often invisible. It influences us to think well of certain products and brands, and to engage with them, without our realizing the role the marketing team played in changing our thoughts and behavior. But while a good marketing team may be invisible, they are also extraordinarily powerful. Why is marketing so important?… Read more »
Are Your Sales and Marketing Goals Too Safe? Setting marketing and sales goals is a tricky business. On the one hand, you want goals that encourage hard work and help your company grow over each week, month and year. On the other, set goals too high or low, and your sales and marketing staff grow… Read more »
2017 is halfway over, which means it’s a great time to review your sales and marketing goals. A mid-year check allows you to evaluate your progress so far, and help your department identify the best place to focus to ensure 2017 ends strong. How to Evaluate Your Sales and Marketing Progress Evaluation helps your company… Read more »