Every great salesperson knows that to sell a product or service, you need to do more than merely list the facts or ask for the sale: You also need to tell a vivid story that gets the buyer excited about the potential unlocked by closing the deal. But saying “Tell them a story!” is one… Read more »
LinkedIn, the only social network geared specifically toward professionals, offers an unprecedented opportunity to connect with the top businesses and individuals in your field. But if you just set up a LinkedIn profile and ignore it, you’re leaving a powerful tool on the table. Step One: Your Profile Your LinkedIn profile is your “billboard” on… Read more »