Managers typically conduct exit interviews when they want to know why an employee is leaving the company. By learning more about the reasons for the change, managers hope to discover what can be done better in their own organizations. The exit interview is your chance to weigh in on what went well, what could be… Read more »
Marketing is a creative profession, but it also calls for a solid dose of critical thinking. When medical marketing professionals are able to balance creative and critical thought, they become poised to spot and seize opportunities in the field and in their own careers before competitors do – benefiting not only their own growth, but… Read more »
Whether you’ve just earned a marketing degree or you’re thinking about a career change, choosing a growing industry that offers continuous challenges can put you on the path to career success. Among the top industries booming in the U.S. today are biotech, pharmaceuticals, and the medical device industry. If you’re looking for a marketing career,… Read more »
Conventional advice says resumes should be short. No more than one page and only your most recent work history – definitely not more than ten years. But is the conventional advice right? In fact, showing as much work experience on your resume as possible can be a benefit when you’re trying to land a job…. Read more »
You would think that people who excel at marketing for others would be better at marketing themselves, but it’s like the old adage – the cobbler’s children have no shoes. Surprisingly, marketers are just as guilty as other job seekers of making these common resume mistakes. Not analyzing your target market. As a marketer, you’re… Read more »
Marketing is a diverse industry. While all marketers have certain traits and skills in common, rising to the top of the ranks in biotech marketing calls for emphasis on building certain traits, skills, and abilities. Here are the top three traits it takes to succeed in biotech marketing. Love of Lifelong Learning. The biotech industry… Read more »
Passionate sales people know their value. Often, their goal is not merely to find a sales position, but to find one with a company that supports their innate drive and their proven methods of success. When you work in medical device sales, you also possess a great deal of specialized knowledge about products, companies, and… Read more »
As a marketing professional, it should come as no surprise that you’re going to be hit with some tough questions in your interviews. After all, if you can’t market yourself effectively, how can you represent your potential employer’s products or services with creative and compelling campaigns? Prepare for your interview as you would on the… Read more »
It’s not uncommon to hear the pharma/biotech/medical device industries spoken of all together, but in reality they are very different fields with different target markets and qualifications for potential employees. If you’re considering a job in one of these fields, you must know the difference. Pharmaceuticals
The route to obtaining a medical sales job has changed substantially in recent years. Companies were once willing to hire entry-level candidates with a science background and strong sales skills, giving them extensive training in products and sales techniques unique to the industry. But as budgets tighten, companies grow more dependent on seasoned reps and… Read more »