The SMR Group Blog
The COVID-19 pandemic, the expanding role of Medical Affairs, and other changes in the medical industry are changing the way medical marketing teams work. Here are the top five biggest medical marketing trends in 2023. What Medical Marketing Trends Should You Know About? 1. Personalization continues to change healthcare – and marketing. Personalized, patient-centered care… Read more »
Skills-based hiring is a must in today’s highly competitive medical industry. Skills form the basis of success in any role, and they also provide a foundation from which team members can build new skills and grow into new positions throughout their careers. Both skills and diversity are key hiring concerns. Both are linked to better… Read more »
Looking to improve your sales skills? You’re not alone. Whether you’ve made a New Year’s resolution to earn that promotion, you’re looking for a new phase in your sales career, or you’re responding to the challenge of a less than ideal performance review, now is a great time to lean into building new skills. Here… Read more »
Salespeople often enter the profession because they enjoy building relationships, both professional and personal. Yet many sales professionals neglect to build one of the most valuable relationships of all: A relationship with a mentor. Mentors provide valuable advice and perspective. The strongest mentor relationships give back to mentors as well. Here’s what to look for… Read more »
The COVID-19 pandemic forced pharmaceutical sales teams to dig deep for innovation and adaptation. It forced pharma companies and related industries to rethink their approach to work – and to redefine what it means to succeed. Here’s how those changes have redefined success for pharmaceutical sales reps. Existing Changes Accelerated Quickly Several changes were already… Read more »
The COVID-19 pandemic forced sales and marketing teams to shift their strategies rapidly – and in response to unprecedented pressures and public health demands. Providers’ attention and time became unusually scarce, forcing sales teams to rethink how they build relationships with healthcare providers. Here are three ways that medical sales teams can engage with healthcare… Read more »
LinkedIn has established itself as the only major social network focused on the professional world. Today, nearly every working professional has a LinkedIn profile, where they display their work and connect with others in their field. Even if you’re still working on landing your first job in medical sales or marketing, you need a LinkedIn… Read more »
Every sales professional has a set of core skills essential to success in their chosen field. Today, many of these skills are digital skills or have digital counterparts. To accelerate your sales career and stand out from your peers, put these four digital sales skills to use. What Digital Sales Skills Will Help You Stand… Read more »
COVID-19 continues to sweep through the US population, driven by relaxed standards for masking, social distancing, and quarantine. This year’s flu strains are predicted to be particularly tough as well. Meanwhile, the rise of RSV is taking a particular toll on children – but the virus can sideline even healthy adults who have had only… Read more »
Digital marketing is a relatively new field, but it’s already a staple of pharmaceutical marketing. Here are the top pharmaceutical digital marketing trends that will drive digital efforts in 2023. What Pharmaceutical Digital Marketing Trends Will There Be in 2023? Rethinking Value Propositions Some of the biggest changes in pharmaceutical marketing are driven by marketing… Read more »