![How the Pandemic Changed the Definition of "Success" for Pharma Sales Launches | SMR Group](https://www.smrgroupltd.com/wp-content/uploads/2023/02/1540895_HowthePandemicChangedtheDefinitionofSuccessforPharmaceuticalSalesLaunches_0130231-150x79.jpg)
The COVID-19 pandemic forced pharmaceutical sales teams to dig deep for innovation and adaptation. It forced pharma companies and related industries to rethink their approach to work – and to redefine what it means to succeed. Here’s how those changes have redefined success for pharmaceutical sales reps. Existing Changes Accelerated Quickly Several changes were already… Read more »