How the Pandemic Changed the Definition of “Success” for Pharma Sales Launches

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How the Pandemic Changed the Definition of "Success" for Pharma Sales Launches | SMR Group

The COVID-19 pandemic forced pharmaceutical sales teams to dig deep for innovation and adaptation. It forced pharma companies and related industries to rethink their approach to work – and to redefine what it means to succeed. Here’s how those changes have redefined success for pharmaceutical sales reps. Existing Changes Accelerated Quickly Several changes were already… Read more »