4 Thought Provoking Questions to Ask Medical Marketing Talent

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Every interview candidate prepares by reviewing the most commonly-asked interview questions and crafting answers ahead of time. While these answers can be helpful, medical marketing candidates will also use them to market the version of themselves they think employers want to see, instead of the person they’re being at their best. Mix up your interview… Read more »

What Can You Do About High Medical Sales Turnover?

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Turnover happens in every job and business, but it can be particularly vexing in medical sales. If your organization is facing disruptive turnover rates, consider implementing one or more of these methods to combat it. Re-align your hiring methods and goals. In order to stay with your team and company, your employees need more than… Read more »

3 Ways to Motivate Your Top Sales Performers

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Every sales manager and leader focuses on how to motivate and engage their sales teams. Motivation is key to success, especially in sales – but it doesn’t always operate in the way we expect. The two most common forms of motivation are pleasure-seeking and pain avoidance. Most people are wired primarily for one or the… Read more »

Why You Need to Act Fast in a Tight Candidate Market

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Low unemployment has tightened the labor market, making it tougher for companies to find the talent they need. Companies that don’t streamline their hiring process are even more likely to lose out on top candidates. A 2018 study found that over 50 percent of employees who started a new job that year had been hired… Read more »

Essential Skills to Evaluate Sales Job Candidates (Before Hiring Them)

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Sales is a field with its own unique challenges. Those who thrive as sales professionals embrace these challenges with a specific set of essential skills. Here are the top skills sales candidates need and how to evaluate these skills during the hiring process: Listening The best salespeople listen louder than they talk. Their primary interest… Read more »

4 Challenges of Medical Marketing Recruiting and How to Overcome Them

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Companies that specialize in products for the medical field, like medical devices or pharmaceuticals, face unique challenges when it comes to marketing those products to the consumers whose lives can be changed by them. Here are four major challenges medical marketing teams face in recruiting and how to overcome them: Knowledge The medical device industry… Read more »

Are Your Sales and Marketing Goals Too Safe?

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Are Your Sales and Marketing Goals Too Safe? Setting marketing and sales goals is a tricky business. On the one hand, you want goals that encourage hard work and help your company grow over each week, month and year. On the other, set goals too high or low, and your sales and marketing staff grow… Read more »

5 Thought-Provoking Questions to Ask When Interviewing Biotech Sales Professionals

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Many biotech sales candidates are outstanding salespeople with a passion for the engaging, fast-moving biotech field. General questions like “Tell us about yourself” or “When have you failed?” don’t always dig into the strengths and passions that drew these professionals to the field in the first place. Here are five questions to add to a… Read more »

7 Best Practices for Managing a Remote Team of Sales Professionals

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Managers of sales teams know that the entire team is rarely “home.” Your staff are regularly on the road, visiting clients and closing deals. Here are seven best practices for strong team management even when your sales professionals are out of the office. Get everyone on the same page. Using a uniform communication toolset or… Read more »

5 Reasons You Should Constantly Recruit New Sales and Marketing Talent

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Many companies only recruit sales and marketing talent when they have an open position. While this approach seems to save resources, it actually costs your company more time, money and effort than if you maintained a “constant recruiting” approach. Here are five reasons your recruiting should be ongoing, even if there are no open positions:… Read more »