4 Keys to Conducting Annual Reviews for Your Marketing Team

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The beginning of the year means it’s time for annual performance reviews in many marketing departments. If your department is among them, you can jumpstart the process by keeping these four keys to performance reviews in mind:

How to Replace a Sales Team Member Discreetly

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Replacing a member of the sales team isn’t easy – and doing it discreetly can be difficult, especially when sales staff work closely together or are regularly monitoring one another’s progress. When you search for a new sales team member, it’s important to do it without damaging the productivity of the team member who needs… Read more »

3 Ways to Improve Efficiency of Your Biotech Sales Efforts

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For your biotech sales team to succeed, you must give them the right tools. That starts with an excellent product, the right collateral and the support they need to achieve their sales goals. What you cannot give them is more than 24 hours in a day. Here are three ideas that can help them make… Read more »

Marketing and Sales Recruiting in Biotech: How Many Candidates Is Too Many?

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Hiring for marketing and sales positions in biotech creates unique challenges. The right candidate will have a strong scientific background or ability, excellent communication skills and outstanding sales skills. The more technical your product, the narrower your field may be, but you need enough people in your interview funnel to ensure you select the best… Read more »

Keep Employees Accountable to Watch Them Grow

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What makes a business grow? For many managers, work hours are filled with strategizing, developing new processes, and implementing technological changes. While these tools can help organize and facilitate growth, they don’t make a business grow on their own. It’s the effort of the employees who use them that makes a business grow. Managers who… Read more »

Employee Burnout: 5 Signs to Look Out For

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From entry level to the executive suite, almost every employee is vulnerable to burnout. Identifying the signs early can help employers to address the problem right away, either by taking steps to relieve excess stress, or if it can’t be remedied, letting the employee go. Performance Issues Work quality can quickly go downhill when an… Read more »

How to Identify a Skills Gap in Your Marketing Team (and what you should do!)

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Even when your company is fully staffed, you can suffer skills gaps that can prevent you from maximizing your bottom line. Creating strategies to identify and address these gaps can ensure business success. Where are you now? Determine whether your current are goals being met. Do you have enough employees — and are they the… Read more »

Helping Your Top Talent Thrive

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Not all employees function equally – no matter how much managers and executives would like them to do so. In any successful organization, a large base of steady, capable, focused individuals support a much smaller group of “superstars,” who tend to produce the innovations that drive the company forward. You can’t survive without the “steadies.”… Read more »

Striking a Balance in Your Management Style

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Nobody likes a manager who is all business all the time – but nobody respects a manager who only tries to be “fun.” In fact, the most effective managers know when to guide in a lighthearted manner and when to be serious. How can you strike a balance in your management style so your team… Read more »