Marketing is a diverse industry. While all marketers have certain traits and skills in common, rising to the top of the ranks in biotech marketing calls for emphasis on building certain traits, skills, and abilities. Here are the top three traits it takes to succeed in biotech marketing.
Love of Lifelong Learning.
The biotech industry is one of the fastest-changing – and fastest-growing – industries in the United States today. With so many new inventions, innovations, and opportunities arising, marketers who stay at the top of their game in this industry do so by constantly learning new things.
While your marketing skills may need only the periodic brush-up, your knowledge of the industry, the participating companies, and their products and services will change constantly. Learning to enjoy the acquisition of new knowledge will make you a better marketer and also make your job more enjoyable.
Ability to Lead and Work as a Team
All marketing leaders need good teamwork and team-building skills. But these skills are at a premium in the biotech industry, where understanding products, connecting with clients, and meeting regulatory and other deadlines requires collaboration across professionals in multiple departments. You don’t have to be an expert in every area, but you do need to be able to communicate well, build connections, and know where to turn when you need an answer that you don’t have yourself.
Multidisciplinary Communication Skills
Closely connected to the ability to work in teams across departments and specialties is the ability to communicate information in different formats and registers for different audiences. Even if you’re focusing on the same product, procedure, or service, the messages you send will be very different when you’re talking to a board of directors than when you’re talking to a client, customer, or end user – to cite just one example!
When you’re looking for a job in biotech marketing, having these skills is just half the battle. The other half is knowing how to demonstrate them to hiring managers in a way that proves you’re the best possible person for the job. At SMR Group, our experienced recruiters help sales and marketing job-seekers showcase their skills and find great positions in the biotech, medical device, and pharmaceutical industries. Contact us today to learn more.