You cannot hit a target you cannot see. This is why goals are so important for business leaders and managers. Goals give you and your employees clear targets to aim for and they provide a means for measuring progress throughout the year. If you haven’t identified your goals for 2020 yet, now is the time to get planning.  

What Type of Goals Should You Set?  


What Are SMART Goals

SMART goals are an effective way to improve performance and measure progress. Think about staffing and recruiting for the next year. By setting SMART goals around this need, you can align your hiring strategy with the company’s goals for the year.  

SMART is an acronym that stands for “specific, measurable, achievable, relevant and time-bound.” By setting goals that include these components, you will be more likely to achieve the goal. If you’re setting SMART goals for hiring and recruiting, you’d apply SMART goals this way:  

  • Specific: Clearly defines the skills, experience and personal attributes you need in a new hire for a specific role.  
  • Measurable: Outline KPIs to determine how effective recruiting efforts are.  
  • Achievable: The goals should be able to be achieved based on the tools available to you and the environment in which you work (software, time to devote to recruiting, budgets, talent availability, etc.).   
  • Relevant: Ensures recruiting goals directly correspond to short and long-term company goals. 
  • Time-bound: Deadlines that allow you to track milestones and goal completion.  

SMART Goals In Practice 

Let’s examine what this might look like for an actual recruiting goal. Let’s say you need to hire five new medical sales reps to support a new product launch. That goal might look like this:  

  • Specific: Hire five medical sales reps with at least five years of experience in (line of business).  
  • Measurable: By adding these new reps we want to grow (line of business) sales by X% over the next year.  
  • Achievable: The budget for base salary and benefits for each role is $110,000.
  • Relevant: The company wants to grow (line of business) by X% and expand our customer base by X%. These new reps will support that goal.  
  • Time-bound: To have all five new reps in place in 60 days, onboarded in 90 and results measured in one year.  

Recruiting is just one area where SMART goals can help your business. As you can see by this example, breaking down hiring goals this way helps you stay on track – and helps you identify when and where you might need some help in sourcing, identifying, evaluating and hiring talented people.   

At SMR Group, our expert recruiters connect proven sales and marketing professionals to dynamic companies and career opportunities in the biotech, medical device, and pharmaceutical industries. To learn more, contact us today. 

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