Pharmaceutical sales teams face a number of challenges in today’s competitive, highly regulated environment. Fortunately, many of these challenges can be overcome with the right mix of skills and talent on the team.
Here are three big challenges facing pharma sales and how hiring the right talent at the right time can help you meet them.
Addressing regulatory challenges with communication.
The pharmaceutical industry is one of the most highly-regulated industries. While many of these regulations are essential for health and safety, they also pose a number of challenges for sales and marketing teams.
Improved communication is a powerful tool for ensuring regulatory compliance while also completing necessary tasks. When hiring, look for candidates who understand how to use today’s digital tools to ensure confidentiality and security while also making necessary communication connections.
Standing out in an era of lost product differentiation.
The more pharmaceutical products crowd the market, the more difficult it is to help one product stand out from the others. Loss of product differentiation remains a top challenge for pharmaceutical sales.
Creativity and innovation are essential skills in branding and differentiation, so they need to be a top consideration in hiring. Seek candidates who understand the challenges of helping a product stand out and have clear, concrete ideas for communicating the unique value of a product or brand.
Engaging customers in a busy, competitive environment.
Today’s pharma customers are busier than ever. They encounter more information sources than ever, and they can be easily overwhelmed.
To help your customers, hire from a “less is more” standpoint. Look for candidates who use available tools, technology, and time to build relationships instead of burying potential customers in information.
Embrace the “less is more” approach in hiring as well. For example, a recruiter can help you narrow down your search to a manageable number of highly qualified candidates, so that you can focus on communicating with each candidate more effectively.
Need Sale Professionals? Looking to Hire?
Pharmaceutical sales remains a fast-growing, challenging field. For help finding the right talent, contact SMR Group Ltd. today. Our recruiters specialize in connecting our clients in the pharmaceutical, medical device, and biotech industries to top sales and marketing talent.
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